Thursday, September 24, 2009

In Response to People Who Don't Believe Me

When I was college, I had the extreme pleasure (*Note of Sarcasm*) of taking a Statistics class for Humanities majors. I never understood why Humanities majors needed to take statistics, but I was told it was for research purposes. I didn't believe it until I started looking at what research opportunities were available out here. If you want to research in Hollywood, here is one of the very few opportunities you will have to research. In my 6 months of job searching and becoming fairly acute to the job scene, this is further proof to myself why I want to go into development more than research. And now I understand why Dramaturgs/Humanities majors should take stats classes...


Job Title: Research Analyst

This is an independent contractor position with opportunity for growth.

Overview:

Satisfy audience and other research-based information needs for OnDIRECTV, DIRECTV HD and DIRECTV Sports (DIRECTV Channels). The Research Analyst will be responsible for the day-to-day monitoring of DIRECTV Channels performance and will provide insight in the development of business strategies, tactics, scheduling best practices and program development.

Job Description:

Reporting to the General Managers of OnDIRECTV and DIRECTV Sports (CA) and the Market Intelligence Unit (NY), this individual will be part of the research team supporting DIRECTV Panamericana programming, marketing and advertising sales functions.

Daily Responsibilities include:

o Analyzing DIRECTV and content provider daily ratings performance.
o Producing a variety of on-going reports and analyses which monitor DIRECTV Panamericana and key content provider performance to guide programming and marketing strategy.
o Work closely with the executive team on special request projects for Programming, Advertising Sales and Marketing.
o Assist Marketing Intelligence in the development of Channel, Program and Demographics-based reports and tools, both qualitative and quantitative.

Experience/Skills Required:

o College degree required.
o Strong analytical skills.
o Experience in a television research environment.
o Experience or aptitude in Industry-standard research software. Proficient in Microsoft Excel, Word and PowerPoint.
o Well-versed in mathematics; basic statistics knowledge is a plus.
o Strong Writing skills.
o Ability to summarize and extract relevant conclusions from raw data.
o Detail-oriented.

Spanish language ability a plus but not essential.

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